This project, developed as part of a Master’s degree in New Media and Web Practices, focuses on creating a mobile application that promotes Portuguese local products. The app serves as a digital marketplace connecting small local producers with consumers, enhancing visibility and accessibility for traditional and artisanal goods.
By bridging the gap between small-scale producers and modern consumers, this project aims to strengthen local economies, support family-owned businesses, and ensure the survival of traditional Portuguese crafts and food products. This project not only provides an efficient digital storefront for producers but also educates users on the cultural significance and sustainable benefits of buying local.
🧪Analysis
Research on local Portuguese products, e-commerce trends, and sustainability
🧑Personas
Who will use the app? Local producers, artisans, and conscious consumers
🎨Figma UI
Designed user-friendly interfaces, brand identity, and marketing strategy
🪄Improvement
Optimizing user experience and refining key features
To understand the needs of both local producers and consumers, we conducted a comprehensive research phase. This included questionnaires to gather direct feedback from potential users, free research on e-commerce trends and local product markets, and an in-depth study of sustainability practices. The insights gained from this research helped us identify key pain points, such as visibility challenges for small businesses and the demand for an intuitive shopping experience. These findings served as the foundation for defining our personas and shaping the core functionalities of the app.
Based on our research, we identified key user groups for the app: local producers seeking better visibility and sales opportunities, and conscious consumers looking for authentic, high-quality Portuguese products. Understanding their needs, challenges, and behaviors helped shape the app’s features, ensuring an engaging experience for both sides.
This project, developed during a master’s degree, focuses on creating a mobile app that connects Portuguese local producers with consumers. Through questionnaires and research, we identified key pain points and designed user-friendly solutions. The app enhances visibility for producers, offers a seamless shopping experience, and promotes sustainability and cultural heritage. By understanding our personas, we tailored the platform to meet the needs of both sellers and buyers, fostering a stronger local economy and community engagement.
